Regularly posting original content on social media can be challenging, yet you want to post frequently to establish yourself as an industry thought leader and maintain a strong social presence. Not to mention, the data backing up the importance of social media consistency and credibility is substantial. In fact, according to the Scotsman Guide, 92 percent of people trust recommendations from individuals, even when they don’t know them, more than companies. We always advise that brokers share industry news and related events on LinkedIn to gain trust and establish industry authority. Here’s how in three simple steps:
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Find an article worth sharing.
As an example, we are going to use “What to Expect From Millennial Renters in 2019” from the Rental Housing Journal. Since Visio Lending is the nation’s premier rental loan lender, this article is highly relevant to our clientele. Plus, it comes from a reliable source. -
Craft a short blurb as to why you’re sharing this article on your feed.
Here’s our example from the Rental Housing Journal article: "With millennials being the largest adult population, all while holding off on being homeowners, buy and hold investors are having to consider what is going to attract these tenants. Can’t seem to get into the heads of millennials? Check out this blog—it gives great insight as to what future tenants are hopeful in your rental!" Our blurb sets the expectations of what you are about to read, plus offers context to our audience.
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Share away!
Paste the link into the post box, and it will populate a featured image and link for you. Once it does, it is safe to delete the link to make it look cleaner (your viewers will still be able to click). Don’t forget to add your hashtags! 
For more LinkedIn tips, see our blog post "10 LinkedIn Tips for Brokers." For more resources, check out our Broker and Partner Resources page.
Related: 10 FAQs Mortgage Brokers Should Put on Their Websites, 4 Kinds of Emails Brokers Should Send to Their Databases
