As a mortgage broker, you strive to offer your clients the best financing options available and guide them through the loan process. When potential new clients visit your website, they are looking to see that you are incredibly knowledgeable and helpful. One way to show both those qualities is through an FAQ Page. Answer the frequently asked questions you get as a mortgage broker and put them on your website. Here are ten questions to get you started:
Questions about Mortgage Brokers
- What is a mortgage broker?
- Why should I use a mortgage broker?
- How do mortgage brokers get paid?
- Does a mortgage broker save me time?
- What qualities and credentials should I look for in a mortgage broker?
Questions about the Loan Process and Rates
- What will my rate be?
- What is the difference between fixed rates and adjustable rates?
- What is a rate lock?
- What are closing costs?
- What do I need to complete a loan application?
If you don't have a website yet, we recommend checking out Wix, since it is user-friendly and affordable. Learn more about Wix from guest contributor and marketing expert Rebecca Mosely.
Also, don’t limit yourself to these questions. Think about the most pressing issues clients ask and explain them. Another place to answer FAQs and to draw traffic to your website is through a blog. Check out our blog post “3 Free Blog Hosting Platforms for Brokers” for pointers on how to set up a blog and three possible, free platforms. Check out our Broker and Partner Resources Page for additional broker resources.
Related: 15 Blog Post Ideas for Brokers, 4 Kinds of Emails Brokers Should Send to Their Databases
