20 Statistics that Show a Blog Can Grow Your Broker Business

On our Broker and Partner Resources page, we offer ample resources for brokers on blogging, including where to host your blog and what to blog about. The reason we are providing brokers with blogging tools is because, as a business strategy, it really works! The data on the ROI of blogging is impressive. We have pulled some of our favorite statistics on the positive effects of blogging:

• Companies who blog are 13x more likely to see a positive ROI (Source: HubSpot)
• Companies who blog attract 55% more visitors to their website (Source: SEO Tribunal)
• Blogs are considered the 5^th most trusted source for accurate information online (Source: Impact)
• 82% of companies who blog consistently see positive ROI (Source: HubSpot)
• Long, in-depth blog posts generate 9x more leads than shorter ones (Source: Curata)
• 74% of Americans from the ages 18-29 read blogs (Source: SEO Tribunal)
• 55% of companies say blog content is their top marketing strategy (Source: HubSpot)
• Companies with blogs produce an average of 67% more leads per month than those without (Source: DemandMetric)
• 77% of Internet users read online blogs (Source: SEO Tribunal)
• 36% of consumers prefer list-based headlines (CoversionXL)
• 47% of consumers read 305 blog posts prior to talking with a salesperson (Source: DemandGenReport)
• United States bloggers are anticipated to have 31.7 million readers by 2020 (Source: SEO Tribunal)
• Companies with a content marketing strategy get 7.8x more site traffic (Source: Aberdeen)
• Small businesses who blog generate 126% more leads than small business without blogs (Source: Think Creative)
• 78% of consumers believe companies with blogs are good at building relationships (Source: TMG Custom Media)
• 57% of companies claim they gained new customers through blogging efforts (Source: SEO Tribunal)
• Google gets over 100 billion searches in a month (Source: Mashable)
• Companies who blog generate 97% more links to their website (Source: Impact)
• Over 2 million blog posts are published daily (Source: MarketingProfs)
• Companies who blog get 2x the traffic from email marketing efforts (Source: HubSpot)

Convinced you need a blog? Check out where to host your blog for free and the "Real Estate Marketing" section of our blog to help you get started. Want to earn up to 5 pts per closed loan? Check out the Visio Broker Program.

Related: 7 Types of Blog Posts for Brokers , A Breakdown of What Kind of Marketing Brokers Should Use