We’ve dedicated a lot of time to building out our Broker Marketing Tips to help brokers learn the best practices of social media marketing, content marketing, and email marketing to grow their businesses. The next question becomes what is the purpose of each form of marketing? Let’s take a closer look.
Use Email Marketing to
- Nurture warm leads
- Build relationships with fresh leads
- Re-engage past clients for repeat business or referrals
- Share content that fits the needs of your clients
Use Social Media Marketing to
- Collect new leads
- Gain authority
- Share content
- Connect with other mortgage professionals and potential clients
- Stay up to date with your connections
- Be in the conversation surrounding your space and industry
Use Content Marketing to
- Share your knowledge in a digestible form (See our blog post on “6 Forms of Content Marketing for Brokers” for ideas)
- Answer frequently asked questions
- Provide examples of loan scenarios
Do you have a large email list? Start with email marketing and consider segmenting your database. An example could be untouched leads, warm leads, repeat clients, and past clients. Learn more about how to segment your email lists in Constant Contact, a trusted email marketing platform.
Do you have a lot of content already? Spruce up your social media by sharing it. Your full circle goal with your marketing strategy is to connect, engage, nurture, educate, and build trust. Once you’ve built trust, your audience will be inclined to turn to you when they’re in need of financing.
For more broker marketing resources, check out our Broker Marketing Resources Page.
Related: 2 Platforms Brokers can Use for Marketing Images, 7 Components of a Social Media Marketing Strategy
