According to HubSpot, email marketing generates $38 for every $1 spent, which is a whopping $3,800 ROI. Email also provides brokers the opportunities to establish themselves as industry authorities and to keep their clients in the loop with product offerings, rate drops, etc. The data of the positive effects of email marketing is astounding. We pulled fifteen powerful statistics about how great email marketing can be for brokers.
- 82% of businesses use email marketing (Source: Ascend2)
- People spend 2.5 hours per weekday checking personal emails at work (Source: Convince and Convert)
- 59% of consumers say that emails influence their purchase decisions (Source: HubSpot)
- Personalized emails deliver 6x higher transaction rates (Source: Constant Contact)
- Businesses are 6x more likely to get clicks from an email campaign than a tweet (Source: Campaign Monitor)
- 72% of consumers said email is their preferred method of promotional communications (Source: Marketing Sherpa)
- 80% of mobile users delete emails that aren’t optimized for mobile use (Source: G2)
- The average email open rate across all industries is 20.81% (Source: Convince and Convert)
- Consumers check their personal email accounts more than 10 times a day (Source: HubSpot)
- 205 billion emails are sent every day (Source: Constant Contact)
- Tuesday is the best day of the week to send emails (Source: Disruptive Advertising)
- 73% of businesses send weekly emails (Source: Convince and Convert)
- 35% of business professionals check their email on a mobile phone (Source: HubSpot)
- Personalized subject lines generate open rates of 50% (Source: G2)
- The average email open rate in the business and finance industry is 20.47% (Source: Smart Insights)
Ready to get started or improve your email marketing? Learn more about email marketing platforms for brokers and visit our Broker and Partner Resources Page for free tools including email marketing. Want to partner with Visio? Check out our Broker Program.
Related: Getting Started with Email Marketing on Constant Contact, Brokers: Generate More Deals with our Free Email Template, 2 Email Marketing Platforms for Brokers
