Many brokers have large databases that they like to keep in touch with via email. However, it is hard to stay in touch with everyone regularly or bulk mail your clientele through an email account such as Gmail or Yahoo. That’s where the concept of an email marketing platform comes into play. A good platform will store all your clients, let you create and send emails, and track data on how well your emails did. Here is an overview of Constant Contact and Mailchimp, two email marketing platforms we recommend.
Constant Contact
-Features: User-friendly and customizable email templates, contact management, tracking tools on email marketing statistics, triggered emails such as a welcome to email to new subscribers, image library, pop-up forms, and ability to send unlimited emails
-Pricing: Varied based on the features and number of contacts, starts at $20 with up to 500 email contacts
-What it’s best for: Beginner email marketers looking for a simple, user-friendly, and reliable platform
Click here for a 60-day free trial of Constant Contact
Mailchimp
-Features: User-friendly and customizable email templates, contact management, tracking tools on email marketing statistics, email campaign organization, pop-up forms, landing pages, automated emails
-Pricing: Varied based on the features and number of contacts, start FREE with a list of up to 2,000 contacts and 12,000 emails per month. Upgrade to $10 a month for unlimited.
-What it’s best for: Comprehensive marketing all-in-one solution at incredibly affordable pricing
Once you’re set up on your email marketing platform, check out the kinds of emails you should send to your database. For more resources and marketing tips for brokers, check out our Broker and Partner Resources Page.
If you're ready take your email marketing to the next step, download our Broker Digital Marketing Toolkit and get access to email templates!
Related: 20 Subject Line Ideas for Brokers, 7 Components of a Successful Blog Post
