5 Blog Topics for Brokers with Resources

According to Codeless, a B2B content creation marketing platform, businesses that prioritize blogging efforts are 13x more likely to see a positive ROI on their marketing strategy. Further, businesses with blogs produce 67% more leads per month than those without. For mortgage brokers looking for an inexpensive way to generate more business, a blog is exactly what you need. Additionally, a blog provides brokers with the opportunity to demonstrate their industry knowledge and establish authority. If you’re wondering what on earth to write about, here are five topic ideas with resources to guide you.

1. Understanding Rental Property Refinancing:

   Explain the concept of refinancing and the difference between a cash-out refinance and a rate and term refinance. Elaborate on how a cash-out refinance is a powerful tool to help real estate investors grow their rental portfolios. For writing guidance, reference these blog posts:
   • “Understanding Rental Property Refinancing”
   • “Expand Your Wealth with a Cash-Out Refinance”

2. How to Finance a Rental Property:

   Write about the types of financing available for single family residential rental properties, including bank loans, alternative lenders, and conventional financing. Explain why private lenders are ideal for investors, and the kinds of offerings that investors should look for such as low document loans and the ability to finance in an LLC. Refer to these blog posts for help:

• “Guide to SFR Real Estate & Types of Loans”
• “3 Investor Financing Options”

3. A Look at Blanket Loans:

   Dive into the concept of portfolio loans and how they can help investors finance multiple properties under one loan, one closing, and one monthly payment. These blog posts can help:

• “What is a Blanket Mortgage?”
• “What to Look for in a Blanket Loan Lender”

4. What My Loan Process Will Look Like:

   Elaborate on the steps it takes to close a rental loan, including the application and appraisal, the processing, and the underwriting and closing. Set expectations for time frames and offer tips on how borrowers can work with you to speed of their loans. Refer to these posts:
   • “Your Guide to the Visio Loan Process”
   • “4 Common Mistakes that Slow Down the Loan Process”

5. Understanding Debt-Service Coverage Ratio:

   Explain the concept of DSCR and how it helps determine interest rate. Also consider diving into ways to lower your DSCR, such as increasing rent and paying more upfront. Look to these blog posts for guidance:
   • “Understanding DSCR”
   • “5 Ways to Increase Your Rental Property Monthly Cash Flow”

To learn how to get started on your blog, check out our blog post “3 Free Blog Posting Platforms for Brokers.” Ready for more Broker Digital Marketing knowledge? Download our Digital Marketing Toolkit, designed for high-volume brokers!

Related: 4 Kinds of Emails Brokers Should Send to their Database, How to Use the Power of Social Media to Expose Your New Business to the Masses