Do you own a vacation rental property? Get an edge on the competition by learning about vacationer preferences, such as what they look for in a vacation rental and how they book it. BuildUp recently pulled data on the latest vacation rental and marketing statistics. Here are ten interesting statistics they found about vacationers. Check them out, and see how you can apply them to your vacation rental investment strategy.
- 42% of vacationers use their smartphones to research and book their vacations. Is your vacation rental website mobile friendly?
- 92% of vacationers trust reviews from friends, rather than commercial advertising. Word of mouth marketing is so important in this industry!
- 59 seconds is the average amount of time vacationers spend on a listing. If they are not impressed, they will move on. Make sure to grab their attention and keep it.
- 67% of travelers like to book directly with a vacation rental, rather than a third-party website. Make sure your website is up-to-date and user-friendly.
- 52% of vacationers turn to social media and ask friends for recommendations when planning their trips. Do you have a social media presence?
- 15% of Hawaii visitors would not have gone if vacation rental homes weren’t options. **PSA Visio lends in Hawaii.
- 69% of vacationers find tourist information from brochures at a display stand. Are you marketing on brochures?
- 68% of vacationers turn to the Internet for their travel information. Up-to-date websites are key.
- 74% of travelers opt to stay on the coast. Consider a beach market for your next vacation rental.
- 95% of travelers have their vacation plans influenced by a brochure. Consider making brochures not only about your property, but about things to do in the area.
For more vacation rental market insights, see BuildUp’s 2019 Vacation Rental Statistics. For vacation rental management tips, see our Vacation Rental Tips.
Related: 15 Interesting Vacation Rental Host Statistics, Stock Your Vacation Rental Kitchen with these 6 Amazon Finds
