The Visio Blog | Visio Lending

3 Must Have Website Pages for Brokers

Written by Hannah Lapin | Feb 22, 2019 3:00:00 PM

According to Big Mouth Marketing, more than 2.4 billion people use the Internet every day, and of those, 90% have contacted a company online in the last 12 months. Not only does a business website give your business more authority, but it also is your 24/7, low-cost customer service rep. Having a website is a MUST for mortgage brokers these days. The most basic website should have at a minimum these three pages: Home Page, About Us Page, Contact Page. We’ve broken them down for you and outlined what to put on each page:

Home Page

  • Logo and Brand Identifiers
  • Introduction to Your Business
  • Your Features and Benefits
  • Site Menu
  • Call to Action Button- can be “Contact Me,” “Learn More,” “Click Here,” just start with an action verb that you want visitors to take

About Page

  • Team Member Bios
  • Company History

Contact Page

  • Basic Contact Information: Phone Number, Email Address, Bonus- link all of your social channels for further engagement
  • A Contact Form
  • Business Address
  • Hours of Operation

Other good pages to include on your website are an FAQ page, a blog, and customer testimonials. For more website help, see our blog post "Key Elements of Your Small Business Website." If you're ready to get started with creating your website and need a solution,  check out our website partner Wix. It is user-friendly and affordable.

 

Want more marketing tips for Brokers? See our Broker Marketing Resources Page. Are you a broker? Check out our Broker Program

Make this year your best year yet with our Broker Digital Marketing Toolkit!

Related:  Brokers: Generate More Deals with Our Free Template , 3 Content Emails for Brokers to Use this July 2020