According to HubSpot, a leading marketing and sales platform, businesses have a 434% higher chance of being ranked on Google if they have a blog as part of their website. Plus, businesses with blogs get 67% more leads than businesses who don’t use blogs. Convinced you need a blog? Here are three FREE blog platforms and the benefits of each:
- WordPress
- What it’s best for: Brokers looking for a website and blog hosting platform in one
- Why we like it: Wordpress is extremely user-friendly (no coding required) and it comes with ample free design templates you can pick from to customize your look with ease
- Blogger
- What it’s best for: Brokers looking for a simple, stand-alone blogging solution
- Why we like it: Blogger is a Google partner with seamless integration into your Google accounts and fantastic analytics
- Tumblr
- What it’s best for: Brokers looking to add more video, visual, and social aspects to their blog
- Why we like it: Tumblr enables users to engage with more than just blog posts (think videos, photos, quotes, etc.) Plus, it is the most social blog platform, enabling you to easily share content from other blogs
Want more marketing tips for Brokers? See our Broker & Partner Resources Page. Are you a broker? Check out our Broker Program.
Related: 4 Kinds of Emails Brokers Should Send to their Database, How to Use the Power of Social Media to Expose Your New Business to the Masses